Club on the Rock

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If wine is your passion but the pretension that occasionally surrounds it rubs you the wrong way, then this is the club for you. Flat Rockers are a like-minded group of wine lovers - people who know how to enjoy their wine without all the trappings. Folks who know that what's in the glass is much more important than the glass in which it's served.

As a Flat Rocker, you'll have backstage passes to our special events and enjoy VIP pricing on everything from pre-release wines to any special programs on the docketh. All year long there's something special happening at Flat Rock Cellars because in our eyes you're the star.


Welcome to a different kind of wine club. We think you'll agree that this club rocks. At Flat Rock we don't believe in the ‘one size fits all' approach. Instead, we've created membership options for you to choose from based on your needs.

Enrollment entitles you to all the member benefits listed below. Plus the benefits specific to your choice of membership as a Flat Rock Star or Flat Rock Hall of Famer.

Sign up today and start enjoying your new celebrity right away!

Member Benefits

  • 6 and 12 bottle memberships receive special pricing on pre-release wines with each shipment
  • Complimentary pocket-sized wine journal when you sign up
  • Complimentary tours and special tastings at the winery (at an approximate value of $75)
  • At the Spring and Winter Annual Open Houses you'll have backstage passes to the special Flat Rocker tasting area
  • Biannual Futures release opportunities
  • Winemaker's tasting notes with each shipment
  • Monthly e-newsletters that keep you up to speed with what's happening on the Rock
  • Plus, a 15% discount on non-wine merchandise in our retail store


This is a great way to ensure you've always got a little Flat Rock on hand. Flat Rockstars receive quarterly deliveries of 2 different Estate wines - specially selected for you - in your choice of a 2, 4, 6, or 12 bottle shipment. If you aren't getting enough in your Flat Rock fix, just ask us to increase your quarterly shipment amount. Your delivery will also include wine tasting notes and a letter from Flat Rock lead vocalist, Ed Madronich (autographed, no less).

Average shipment ranges from $32.30 - $46.30 + shipping + tax
(based on 2 bottle shipment).


Membership to the Hall of Fame is limited and expected to fill quickly. Here, Ed will personally select 2 different wines from his cellar of premium wines and library stock. Your choice of a 2, 4, 6 or 12  bottle shipment will be delivered quarterly to your home or office. A letter outlining his selections will be included. Plus, you'll receive a private tour and barrel room tasting for 10, led by Flat Rockstar, Ed Madronich ($250 value).

Average shipment ranges from $40.30 - $90.30 + shipping + tax
(based on 2 bottle shipment).

 *Please note: Charges will be processed prior to shipment. A notification of delivery date will be sent via email. Flat Rock Cellars is only permitted to ship wine within Ontario to persons 19 years of age or older. At the time of delivery a person who is not intoxicated and is 19 years of age or older must be available to sign for the delivery. A bottle deposit of $0.20 per 750mL bottle and all applicable taxes are included in the price of the wine. Tax charged on delivery is additional.

To become a Club on the Rock member, please send an email to Jennifer                                                      jennifer@flatrockcellars.com or call the winery at 1.855.994.8994.


Read the latest vineyard news from our winemaker, Dave Shephard.  ... (Read More)


We are OPEN for tastings, tours and wine by the glass. Pre-bookings for winery experiences are strongly recommended. Walk-ins are subject to availability.  TASTINGS HOSTED... (Read More)


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